Zero

Zero Skateboards is a major skate brand known for its darker visual identity, durable decks and deep roots in street skateboarding. Founded by Jamie Thomas in 1996, Zero was created as a response to what the brand describes as mediocrity in skateboarding at the time, and it quickly developed a strong reputation through its team and videos.

Zero’s imagery and brand direction helped define a more aggressive side of late-1990s and 2000s street skating, while its deck range remained focused on performance and durability. The brand has continued to expand into related products, but decks remain central to its identity and long-standing appeal.

For skaters looking for a brand with strong street heritage, recognisable graphics and a serious place in modern skate history, Zero remains one of the defining names in skateboard decks.